Ayurveda D2C · Current Role
Full-Funnel Growth — Mahalaxmi Sansthan Ayurveda
Performance Marketing Manager · Mar 2025 – Present
Meta AdsGoogle SearchPMaxYouTubeTaboolaMGIDExoClickSEO
+65%
Organic Traffic Growth
Led end-to-end performance marketing for a competitive Ayurvedic wellness brand — owning Meta, Google, Native Ads, SEO, and CRO simultaneously from the ground up.
- Scaled Meta and Google campaigns from ₹20k/day to ₹1L/day while maintaining ROAS above 3x
- Launched Native Ad campaigns on Taboola, MGID, and ExoClick, diversifying traffic and reducing Meta dependency by 35%
- Improved CPL by 42% through landing page A/B testing and funnel restructuring
- Drove 65% organic traffic growth through technical SEO, on-page optimisation, and content strategy